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STATE OF SHOP is a living, breathing community dedicated to online shopping and fashion. We value your feedback, so no matter where you live or where you shop, we want to hear from you.

Shop and tell

We want to know: Where do you love to shop online and why? Where will you never go back? Is there a shop we don’t know about, but should? Remember to include their website address so we can look them up.

Send an SOS

If you’re on a shopping mission but can’t find what you’re looking for, or just don’t know where to start, then it’s time to send us an SOS.

Tell us exactly: what kind of fashion item(s) you want to buy online; what size; what colour; what occasion; and your budget and we’ll publish your SOS on the website. We’ll create a personalised online shopping list just for you – and just for the love of it!


If you’re interested in advertising on the STATE OF SHOP website, featuring in one of our SOS Guidebooks, or if you have an online fashion store you think we should know about, then please email

Guest Contributors

Occasionally we invite guest contributors to post on the site. If you think you have a great story to tell, or expert advice for online shoppers, please send a short email (max 200 words) to telling us who you are and outlining your story idea.

Postal address

PO Box 420
Bondi NSW 2026

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